Article · Greg Howell · October 23, 2026
My work is as much about culture as it is about technology.
When owners ask me about AI, they usually start with the tools. I start with the business, the processes and the people.
Technology is the easy part. You can buy it, install it and train people on it. Culture is how your people actually work: the habits, the handoffs, who does what and why. It is much harder to change, and it decides whether any tool gets used.
That is why I spend my time inside the business watching the work. I want to see how things really get done, how much is captured digitally, and how teams feel about change.
What is different now is that AI lets the people who do the work help build a better version of it. That makes culture the thing to get right. Bring your people along and the technology follows.
I have implemented technology inside running businesses for 40 years. The tools were never the hard part. The people, and the way they work, were.