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Article · Greg Howell · November 7, 2026

The people doing the work know how to make it better

The people closest to the work know where it breaks. They know which report takes three hours, which form gets re-keyed, and which step everyone quietly works around. That knowledge rarely makes it into a strategy deck, but it is where the real opportunities are.

“Fix the problems of the people doing the work first. Then they will fix your problems.”
Greg Howell

If you want a culture of tech enablement and continuous improvement, start there. Ask your people what is hard about their jobs, and fix those things first. When someone sees their own problem solved, they stop treating AI as one more thing management wants and start looking for the next problem to solve.

That is when the culture turns. The people you helped become the ones who help everyone else, and they start bringing you fixes for the problems that keep you up at night.

“If you want a culture of continuous improvement, you have to fix their problems before you ask them to fix yours.”
Greg Howell

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