What doesn’t exist, you build

I’m a firm believer in a do-it-yourself approach to enabling technology in an organization. Not because outside help has no place, but because the people who run the business understand it best, and the systems should fit the business, not the other way around.

At Flexo Concepts, we built a system in Salesforce that ran our entire business: marketing, sales, ERP, accounting, shipping, manufacturing, quality and HR. All of it, on one platform.

“What didn’t exist, we built.”

When we went all in on Salesforce in 2016, it was for two reasons: a single data layer, and a unified platform for building applications on top of it. Everything lived in one place, and we could build whatever was missing.

Today, that same architecture is Postgres for the data, Claude in the middle doing the building, and HTML on top. Easy to build, easy to host, and it belongs to you. You can do what we did with AI, more quickly and for a fraction of the cost.

“Today, that architecture is Postgres, Claude in the middle, and HTML on top. Easy to build, easy to host.”