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Article · Greg Howell · November 7, 2026

You can’t implement AI by directive

AI is not just a new tool. It is a chance to transform how an organization works. And because it changes how people work, it behaves a lot like culture.

“Much like you can’t change culture by directive, you can’t implement AI that way either.”
Greg Howell

A memo that says “everyone use AI” changes nothing. Licenses get bought and sit unused. Habits change when people see AI make their own work easier, not when they are told to adopt it.

So go to the people who know the work. Find their problems and fix those first. Each problem you solve is proof, and proof spreads faster than any directive. That is how habits change, and habits are what culture is made of.

“Go to the people who know the work and fix their problems first. That’s how you change habits.”
Greg Howell

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